Overview

Entegris is a global advanced technologies leader in materials science, advanced materials, manufacturing and microcontamination control—a real B2B-beast with over 1,000,000 SKUs.

Our relationship started with procurring the website redesign and replatform (AEM / Hybris) effort. We then encouraged Entegris to consider brand and campaign strategy work along with an identity & brand redesign. With the exception of a brand refresh in lieu of the outright redesign, they agreed.

Pure Advantage

After a deep-dive through extensive documentation, research and conversations, two words emerged: purity and advantage. From a brand perspective, Pure Advantage became the keystone, galvanizing the enormous breadth of this growing, global high-tech powerhouse. From UX, copy and design perspectives, we rallied around the essence of purity and advantage.

After an extensive research period, we began laying the foundation for a strong brand strategy and visual design system starting with mood boards and other investigations: communication, tone & messaging, mood & feel, fonts & palette, lifestyle & product imagery.

Built on AEM and Hybris, we redesigned this 1MM+ SKU eCommerce B2B platform with a new architecture, taxonomy and nomenclature for organizational clarity and ease of product identification & purchase. We further created a bold and contemporary design system that articulated the trust and strength of this global, high-tech brand.