Sculpture & Sanctuary
Christy & Company Architecture designs and manages the builds of custom, high-end residential estates and commercial structures. Looking to grow their business by identifying and acquiring clients whose values and visions better align with thier own architectural ideologies and business focus, I was tasked with reinventing their identity. Along with a redesigned identity and design system, I developed a marketing and communication strategy to accurately communicate this updated vision.
From research to strategy to execution:
- Competitive analysis
- Identity discovery process & mission statement
- Brand & marketing strategies
- Search & social strategies
- Identity redesign & corporate identity system
- Website & landing pages
- Print & magazine ads
* This is an ongoing effort. Not all facets of the strategy have been implemented.