Entegris is a global advanced technologies leader in materials science, advanced materials, manufacturing and microcontamination control—a real B2B-beast with over 1,000,000 SKUs.
Our relationship started with procurring the website redesign and replatform (AEM / Hybris) effort. We then encouraged Entegris to consider brand and campaign strategy work along with an identity & brand redesign. With the exception of a brand refresh in lieu of the outright redesign, they agreed.
After a deep-dive through extensive documentation, research and conversations, two words emerged: purity and advantage. From a brand perspective, Pure Advantage became the keystone, galvanizing the enormous breadth of this growing, global high-tech powerhouse. From UX, copy and design perspectives, we rallied around the essence of purity and advantage.