KitchenAid: Everything inspired Makers need to feed the soul
The US KitchenAid redesign was part of a larger engagement to replatform Whirlpool and its 17 brands (developed with AEM & Hybris). Going beyond the replatform effort, we were further tasked with rethinking and redesigning KitchenAid to:
- better communicate its world-class product offering
- ease of customer tasks and purchase journeys
- establish KA as the inspired space for Makers of all types
- re-form KA as a recurring destination for inspiration and tools
- elevate the KA presence with a sophisticated, bold design system
Let’s dig in...